Exiting A Business

At some point the owner of every business will consider an exit strategy to cash in on years of hard work and investment. If you have a current interest in exiting your business, this is an excellent time to make your move.

Your business is probably your most valuable asset and your exit from it should be treated as one of the most important things you will ever accomplish.

Targeted Marketing Plan

The exiting business owner should be involved in a targeted marketing plan such as that provided by American Business Connections. Don't allow your business to be involved in the old style general marketing process where it could be placed in a large pool of businesses with little or no individual attention and possibly over exposed to people who have no interest in your industry.

Immediately upon entering into an agreement with American Business Connections, you will be asked for a minimum participation in preparing the information to be shared with an entering client (those interested in purchasing a business). You will receive written monthly reports of all activities, as well as a preview of activities for the next month. Plans offered by American Business Connections can include over fifty different options all of which are "targeted" to specific prospects, more likely to be interested in your individual business.

Confidentiality Issues

American Business Connections serves as a communication channel between those entering and exiting business ownership. Without this assistance and careful handling, experience suggests it is virtually impossible to maintain confidentiality in the process.

We will open the communication process without initially revealing the identity of the principal parties, specific addresses or telephone numbers. This is definitely in your best interests.

You do not want employees finding out the business is being    considered for sale or they may become insecure in their
   relationship with management and seek employment elsewhere,
   perhaps even with competitors.

Employees could lose interest in their work, possibly sabotage the    business and/or reveal company secrets.

The loss of key employees could seriously diminish the value of
   the business to interested parties.

Suppliers can lose confidence in their ability to collect monies due    them and consider other distribution possibilities for their products
   and services.

Bankers always become nervous when they hear anything about a
   business that could affect their collateral, especially the gross
   sales and cash flow which secure their payment.

The media is constantly in search of anything potentially sensitive
   or damaging.

It would be bad enough if any of the above mentioned groups discovered you were considering an ownership transfer of your business and much worse if someone were to share it with newspapers, radios or television.

American Business Connections will not reveal the identity of those entering or exiting business ownership until proper confidentiality documents have been signed.

With customers, clients and the general public, "business as usual" should be the watchword. Nothing should be done that stimulates fear or doubt that the business will do anything less than continue to stand behind products and services delivered. In order to retain their confidence and continued business, it is essential customers and clients never hear anything to make them feel at risk! There is seldom a problem when the guidelines of American Business Connections are followed. However, we will provide additional training to handle your reactions should anyone else be guilty of carelessness.

Luck Is Where Preparation Meets Opportunity.

If you are considering the transfer of your business ownership, contact American Business Connections today for a confidential business review.

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